For a business to be successful, it needs to shed off the "old-school" ways of doing business and jump right into the technological age of the 21st century. Businesses are no longer solely staying with the brick and mortar style business. They are utilizing the Internet as a way of increasing their sales and clientele base. If you want to stay in the black and keep a competitive edge, you need to do what thousands of businesses around the world are doing...blogging.
All businesses, especially the Online companies, are finding that by combining blogging with other strategic methods of advertising they are seeing a dramatic increase in profit and customer base. This is largely due to the fact that the Internet can reach people from all over the world instantaneously no matter where you are located. This is not possible with traditional methods of advertising.
As a business owner, you need to educate yourself on how to blog and what the benefits are to blogging. The 10 benefits are: Search Engine Marketing, Direct Communication, Brand Building, Competitive Differentiation, Relational Marketing, Exploit the Niches, Media & Public Relations, Position You as an Expert, Reputation Management, and Low Cost.
As a business owner, you need to educate yourself on how to blog and what the benefits are to blogging. The 10 benefits are: Search Engine Marketing, Direct Communication, Brand Building, Competitive Differentiation, Relational Marketing, Exploit the Niches, Media & Public Relations, Position You as an Expert, Reputation Management, and Low Cost.
Now that you know the importance of utilizing modern technology for your company's survival, how do you start and maintain a blog? First thing you need to know is that you don't have to hire a professional blogger or a team of experts. Just search Online for how to set up a blog and there are several great articles out there that will walk you through it step by step. The other option is to ask someone you know that has knowledge in the area of blogging to help you get started. The thousands of dollars that you will save by creating and maintaining a blog yourself, you can start putting the money you are saving into other areas of your business. A good site for beginner bloggers is Blogger.com.
Blogging is also a great way to stay directly connected to your customers. They don't have to wait for normal business hours to hopefully catch you at your place of business or on the phone to get a question answered. Staying directly connected through a blog will make the customer feel like a VIP, and customers who feel like a VIP will not only give you their repeat business but they will refer your business to everyone they know. They will also pass the link to your business or blog to others while they are 'surfing the net'. It only takes a fraction of a second to send a link to hundreds even thousands of people that ordinarily would not have known your company existed unless they happened to stumble across it while looking for something else. The business industry is vast and your company is like a tiny dot on the "business map". If you want to increase your clientele base, you need to get your business out to the masses. One of the most effective way to accomplish that is through blogging.
Last but not least is your actual website that can be accessed through your blog. One of the first things people look for when they are visiting Online stores is the ease in which they can search and purchase products/services. Customers get frustrated when they cannot find what they want quickly and easily. If it is too much effort or too difficult to navigate your site, they will be immediately turned off. Your loyal clientele as well as your potential customers need to be able to maneuver effortlessly while visiting your company's blog and website. This will secure repeat and new business.
You also need to make sure your blog is not cluttered with unnecessary items such as widgets or blogs that have nothing to do with your products and services. When you meet someone for the first time, you form an opinion as to what that person is like. Your blog does the same thing. If a potential customer sees your blog and it is unorganized and cluttered, they will automatically assume that you are an unorganized and even untrustworthy business owner. You want to make a good first impression, so keep your blog simple and easy to use.
Start by researching on how to set up a blog and how to use it effectively to maximize your profits and increase your customer base. Welcome to the technological age of doing business in the 21st century! Don't wait, get on your computer and start blogging today, you and your wallet will be glad you did.
Why go to an office every day and "punch the clock", when you can potentially make the same salary you currently receive or even more by blogging. There are other advantages such as setting your own hours, not having to wear the suit and tie, and have the freedom to attend your child's soccer game or watch them play in the band at football games.
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